Kin Aesthetics

Involvement:  Branding / Web / Social Media 

Kin Aesthetics stands as the premier destination for professional Korean skincare, rooted in a deep passion for K-beauty, innovation, and intentional aesthetics. Curated by top-tier Korean brands, the brand empowers estheticians with the tools, knowledge, and essential business support to thrive in the dynamic field of aesthetics.

Moving forward, we created the color palette and typeface systems. The palette is a carefully curated selection of three distinct pastel hues, as well as an energetic orange, that captures the spirit of innovation and creativity. The brand’s typography is a combination of fonts that harmonizes traditional and contemporary elements, offering versatility and legibility across multiple brand applications.